Running on Cool

"All around the world, in all different sports, there is something big happening.
We are witnessing a cooling revolution."

"Studies show that reducing body temperature may improve performance even in relatively temperate conditions. We've known that physiology for a long time, but it wasn't until recently that athletes started making cooling techniques a top priority. Cooling techniques are the frontier of applied exercise science."

David Roche, Running Coach & Author "The Happy Runner"

SHOP

When your body overheats, it stops performing. Most athletes push through this phase of fatigue, not only adding stress to the brain and other organs, but preventing the actual gains you're working towards.

When muscles become overheated, enzymes get disrupted, depleting ATP (Adenosine Triphosphate), the sole fuel for muscle contraction. If you can keep body temperature lower, you can extend the quality of your performance. Don't just finish -- finish faster and stronger.

Keep in mind, there's no difference between exertional and environmental heat stress -- both can occur even when fully hydrated, and both put unwelcome stress on your body's organs. When your brain overheats, it's no longer able to send signals to move your muscles. If not immediately cooled, your overheated body can not only prevent your performance -- it can result in life-threatening injuries to your brain, kidneys, and heart.

PALM COOLING. Also known as "Palmer Cooling.

Cooling your palms, known as Palmer Cooling, immediately sends colder blood back to your heart, providing endurance gains to an "absolutely staggering degree". (Andrew Huberman, PhD Neuroscientist, Stanford University)

Cooling your palms for only two minutes between workout intervals is enough to build significant endurance within 6 to 10 weeks -- doubling to quadrupling reps and feeling good while doing it.

To learn more about the dynamics of Palmer cooling -- and cooling for athletic performance in general -- listen to Andrew Huberman, PhD.

“If I had raced New York City this year, you better believe I would be rocking the Oro Sports Vestino before and during the race.” @fueledbylolz

Hollie Sick, Runner & Running Gear Reviewer

ORO BRAND EXCELLENCE

Made in USA
Former DKNY-designer designed
Premium performance textiles
Moisture management
Antimicrobial
Insulating but breathable
Lightest, coldest-for-longest cooling tech
No added weight on shoulders
Super durable fabrications

The Ultimo Cool Vest is the gold standard in cooling effectiveness, comfort, and elite athlete styling!

It takes 2 seconds to whip this vest on and off, thanks to our innovative engineering and design. Unrivaled cooling is due to the snug fit that makes the Ultimo the highest-performing cooling vest under the sun.

Pre-cool before activity, but also don't hesitate to wear during practice runs -- this vest doesn't budge!

Vestino_Jayden_595x345_25e2e203-96e8-4a46-9d4b-73938a9aaf40

Coolsport Vestino

VESTINO ON THE RUN

With back-only cooling, snug front closure, and racerback elastic straps, you'll get why athletes say they forget they're wearing the CoolSport Vestino.